According to one US research, high performing organizations are highly customer-centered. Many organizations are aware of this and yet research also shows that customer satisfaction levels have been declining steadily. This is because while customer expectations are rising, most attempts to improve customer service are too narrow and superficial. They fail to focus the organization's culture and core processes on serving customers. That's why 50-70% of these programs consistently fail. This happens because many companies hinge their customer service effort on training front-liners on how to be friendly with customers and nothing else. A good customer service program should inculcate in the mind of every employee the importance of what they do in making the customers happy. It should also impress on the need to continually look at the company’s service process and make continuous improvement in order to keep up or exceed customer expectations
The goal of this workshop is to equip the employees with a more in depth understanding of the customers and their needs and tools they can use to meet and exceed customer expectations.
Objectives:
· Describe Customer service and customer expectations
· Identify the participants’ external and internal customers and their responsibilities for each customer
· Appreciating the importance of attitude and mindset in achieving customer service success
· Manifest the right service attitude
· Identify opportunities for service excellence, analyze and eliminate snags in the service process
· Describe the art of delighting the customers
· Describe techniques in managing relationship with customers and avoid customer dissatisfaction
· Describe common practices in handling calls
· Describe ways in handling difficult customers and managing complaints
· Establish steps in applying the learning to work
Target Participants
Everyone who is responsible for ensuring customer satisfaction at every touch-point (max 20 pax)
Date, Duration & Venue
Date : Client’s choice
No of Hrs/Days : 16 Hours spread in two days
Venue : Client’s choice
Course Outline
Introduction:
· Opening Activities
· Leveling of expectations
· Program objectives
· House rules
· Ice breaker activity
Module 1: Customer Service Overview
· Stepping in to the customer’s shoes
· Defining Customer Service, Customer Expectations, wants and needs
· External and Internal Customers
· Customers’ perception of value
Module 2: Establishing Customer Centric Mindsets
· Four C’s of Customer Centricity
· Types of Service Attitudes
· Relationship between Personal Values and Service Behavior
Module 3: Proactive Customer Service
· Professionalism with no excuses
· Going the Extra Mile
· Moments of Truths of Customer Service
Module 4: Managing Relationship with Customers
· Managing Customer perceptions
· Handling Different types of Customers
· Establishing Rapport
· Making the customer feel valued
· Ensuring clear communication
Module 5: Customer Service on the Phone
· Have you ever called you?
· Putting your best ear forward
· Saying hello: The opener
· Between Hello and Goodbye: Helping the Customer
· Saying Goodbye: The Closer
Module 6: Dealing with Difficult Situations
· Dealing with difficult customers
· Why customers’ complain
· The art of taking the H.E.A.T. (non-defensive complaints handling)
Forward Agenda
Closing Activity
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