Media Planner ~ EXEQSERVE HR SOLUTIONS

Monday, January 18, 2010

Media Planner

Our Client is a development services provider that caters to communications and web agencies, content websites and corporations in Europe. They offer integrated web solutions to our customers coupled with high-quality service. From ingenious website designs and Flash animations; to impeccable Java and Flash programming, our client leverages extensive industry experience to meet customer demands and needs.

Preparation:

working with the client and the account team to understand a client's business objectives and advertising strategy;
liaising with the creative agency team, clients and consumers to develop media strategies and campaigns;
make decisions on the best form of media for specific clients and campaigns;
apply detailed knowledge of media owners in a range of geographical locations;
think creatively about ways to represent particular clients;
undertake research using specialist industry resources;
research and analyze data to translate ideas into a quantifiable task;
identify target audiences and analyzing their characteristics, behavior and media habits;
Present proposals, with media and cost schedules to clients.

Implementation:
recommending the most appropriate types of media to use, as well as the most effective time spans and locations;
working with colleagues, other departments and media buyers either in-house or in a specialist agency;
making and maintaining good contacts with media owners, such as newspapers, magazines and websites;
managing client relationships to ensure respect and trust in your judgment;
proofreading advert text and content prior to release;
maintaining detailed records;
developing evaluation techniques for campaigns


Interested candidates may send their resumes at hpreyes@exeqserve.com

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